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How important can an top domain name be?

One of the most vital preconditions for establishing a successful online presence is the domain. It is what people will see first when they stumble upon your site and what they will identify you with. The domain should be easy to remember, but should also be something that tells your website's visitors what the website is about.

Generic Top-Level Domains (gTLDs)

A domain name usually has 2 fragments - a Top-Level Domain (TLD) and a Second-Level Domain (SLD). If you have domain.com, for instance, ".com" is the Top-Level Domain and "domain" is the SLD. There are a couple of categories of TLDs that you should consider before you pick the domain you want. Your pick should be based on the purpose of your web page and on its target visitors. Let's check out the gTLDs, or generic Top-Level Domain Names - these are the most popular TLDs aimed to designate a specific purpose - .com (commercial establishments), .net (network infrastructures), .biz (businesses), .info (informational web pages), .org (organizations of a non-commercial character), .mobi (mobile devices), .asia (the Asia Pacific region), .name (individuals or families), .pro (specific professions), etc. As you can perceive, these TLDs cover most fields of life, so you should go for the one that would denote the aim of your web page best. There is no restriction as to who can register such Top-Level Domain Names, but some of them involve extra requirements to demonstrate that you are eligible to own such a TLD (.mobi and .pro, for instance).

Country-code Top-Level Domains (ccTLDs)

The ccTLDs, or country-code TLDs, are country-specific Top-Level Domains. Each country has its own ccTLD. Opting for such a TLD is good if your target group of visitors is from a given country. Many folks would rather purchase commodities or services from a local website, and if your goal is Canada, for instance, selecting a .ca domain name could boost the visits to your site.

Domain Name Forwarding

You can register a bunch of Top-Level Domain Names, which can forward your web site's visitors to a certain site such as domain.com, for instance. This would boost the traffic and decrease the probability of somebody pinching your website visitors by registering the same Second-Level Domain Name with another Top-Level Domain Name - if you are not using a trademark.

Name Servers (NSs)

Each Top-Level Domain Name has domain records. The name server records (NS records, a.k.a. DNS records) show where the domain is hosted, i.e. they point to the web hosting firm whose name servers (NSs, aka DNSs) it is using now. You can change the NSs of your domain name whenever you want. You can have your domain registered with one firm and get the hosting service itself from another. So, if you register your domain and discover decent website hosting services someplace else later, you can point your domain name to the current provider's name servers instantaneously.

Domain Name Server Records (NS Records)

In general, as long as your domain uses a given pair of name servers, all its domain name server records will lead to the same web hosting provider. Some website hosting vendors, though, permit you to modify specific NS records, such as the A records and the MX records of your domain. The A record is an IP address, which specifies on which hosting server your website is situated, while the MX records show which server tackles the e-mail aliases related to your domain name. For example, if you appoint a new website designer and he sets up an .ASP site that will be located on his private Windows server, you may want to modify just the Internet Protocol address (the A record) but not the MX records of your domain name. In this way, www.domain.com will direct to the Windows server, but your email mailboxes or any sub-domains such as forum.domain.com or shop.domain.com will still be in your present Linux web page hosting account. The .ASP environment is designed by Microsoft and demands a Windows server, even though a Linux web server would be way more reliable.

Cut-Price Top-Level Domains Delivered by 'Boulter Hosting'

Just a number of web hosting distributors permit you to edit specific domain name server records and quite frequently this an additional paid service. With Boulter Hosting , you get an enormous assortment of Top-Level Domains to pick from and you can modify all DNS records or redirect the domains through a forwarding tool at no added cost. For that reason, 'Boulter Hosting' would be your finest choice when it comes to managing your domain and to building a successful presence on the Internet.